Mark A. Carruthers

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The Joy of Hipstamatic

It happens more often than we think. History repeats itself. Things cycle back into fashion. What's old is new again. A couple of examples; vinyl records and Poloroid cameras. The popular Fuji Instax camera is a slight modification to the latter, but same principal. Instant pictures.

If you search Photography in the Apple App Store, you get 2,000+ results. Lots to choose from. Some great. Some not so much. One standout is Hipstamatic. Since winning Apples 1st App of the Year Award (circa 2009), it's been a gold star product. Constantly updated with new features and benefits (i.e. HipstaPaks).

I'm sure many photographers are already familiar with the app. However, anyone from the print film era will relish in the nostalgic lenses and film choices starting at $2.99. 

By definition... Hipstamatic is a stylish iPhone camera app for taking unique images. You can obtain a vintage or retro appearing photo through a great selection of analog film, lens and flash effects. This allows you to turn the ordinary into extraordinary (I would be remiss if I didn't mention they were the original photo filter app and have pioneered the current square format so common to social media photography).

With so many features to choose from in the basic app, you'll never get bored. Should you reach the point of needing something new, there are plenty of add-on offerings. Some of the new Hipstapak's include; Capetown, Agra, Barcelona, Retro, Hanalei & Denali. Here you will find various styles to your liking with prices ranging from $0.99 to $5.99.

A friend recently told me, "New Is Boring." Yup... that about sums it up. Hipstamatic is here to stay. The Millennials have spoken! Having recently purchased more Hipstpaks myself, it's time for me to get busy!

For the record: I'm not paid by Hipstamatic, LLC to endorse their product. I'm just a raving fan!

Cheers...